I was born in Ottawa, and raised in New York City. My parents treated the city’s galleries and theaters like my playground, and that’s where my love for the arts really started. Weekends meant sketching at the Met and learning to see the world through a lens of art and history.

That curiosity eventually led me to the center of the art universe: Paris. I wanted to test myself against the world’s most demanding aesthetic standards, and walk the paths walked by generations of artists before me. While I was there, I earned my BFA at Parsons School of Design, exhibited my own work, photographed Paris Fashion Week, and designed visual identities for the OECD.

Today, I’ve returned to my Canadian roots to bridge that international expertise with a Master’s of Marketing from Schulich School of Business at York University. I bring an Artist’s Eye in a Business Mind to each client interaction. It’s the ability to move fluidly from a Parisian moodboard to a North American measurement plan, making sure every creative choice is backed by a business “why.” I thrive in the war room, partnering with copywriters to turn raw insights into Big Ideas that actually stop the scroll and start a conversation.

Karma Media launched in Dubai, UAE, and sailed across the Atlantic to anchor its creative engines in Toronto. I came aboard to drive their North American mission.

I led creative production and paid media where beauty and performance were never in competition. By aligning the story with the channel, I helped streamline our North American content engine by building systems and creative frameworks designed to scale without losing the brand’s soul.

With the rise of AI, I have been exploring how it can optimize my workflow and production. The goal is to let technology take care of the heavy lifting so I can focus on the craft and human insight. No matter how high-tech the workflow gets, every brief still starts as a doodle in my sketchbook.