Role: Art Director & Creative Strategist — Schulich MMKG Field Project
For the Sickle Cell Awareness Group of Ontario (SCAGO), a not-for-profit with no marketing budget, I led a six-person team as student chair and served as the project’s art director and creative strategist. With no paid media, no production budget, and no existing brand assets to fall back on, every creative recommendation in our 110-page plan had to work on ideas alone: low-cost, high-impact concepts SCAGO could realistically execute with volunteer resources and community partnerships. I shaped that creative direction end to end, then presented the final plan directly to SCAGO’s team and faculty.
This project shows the ability to art direct real creative solutions under real constraints, proof that resourcefulness and creative range matter more than budget.